Event Date/Time: Nov 27, 2007
End Date/Time: Nov 28, 2007
Media is now the driver in the marketing business. With consumers getting harder to reach, media folks have been forced to get pretty crafty just to keep up. This conference will explore the issues at the cutting edge of the media revolution – user generated content, IPTV, virtual worlds, search, new forms of targeting, the demise of the TV schedule, new techniques and channels, media innovation and the rise of consumer power.