Customer Experience Management (CEM) Practical Workshop (Malaysia) (CE)
Venue: JW Marriott
|Event Date/Time: Nov 19, 2007||End Date/Time: Nov 20, 2007|
|Early Registration Date: Oct 12, 2007|
Customer experiences are made up of customer interactions – or touchpoints. A product, point-of-purchase display, email, conference room, ad, and salesperson are all examples of touchpoints. To improve customer experiences, you have to improve the touchpoints – that is a key to successful Customer Experience Management (CEM).
This workshop is dedicated to teaching you “how to” implement a proven and structured process for improving touchpoints. You will walk away from this interactive “hands on” workshop with the concepts, tools, and practical experience for improving and measuring customer experiences at the touchpoint level.