Sports Marketing & Sponsorship Conference & Workshop (Hong Kong) (SpM)

Venue: The Excelsior

Location: Causeway Bay, Hong Kong

Event Date/Time: Dec 03, 2007 End Date/Time: Dec 05, 2007
Early Registration Date: Oct 24, 2007
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Description

The surging sports economy in Asia Pacific is poised to becoming the world's third-largest with its total value projected to reach US$17.7 billion and beyond in 2009. Forward thinking corporations will grasp this opportunity to rise above the dizzying array of unsolicited marketing activity bombarded at consumers by brands struggling to make their message heard .

How can sports be the next marketing novelty that serves a customized solution to your business? How can the interactive sporting platforms extend the communicative vitality of your brand ? Are you all set with sports marketing savvy to soar with this wave of upward momentum?



Attend this 2-Day “ Sports Marketing & Sponsorship ” conference to reassess, re-strategise & reinvent your marketing plan in alignment with this dynamic multifaceted, multibillion dollar industry. Break through the buzzing sports scene and turn its audience into your customers! Survive the scuffle amongst the megacorps and snag the most apt sporting embodiment for your trade. Super charge your brand to incite consumer interest !

Harness the euphoria effect to secure consumer allegiance with tried-and-true sports marketing case studies from: adidas, AIG Private Bank, Lotto Sports, DHL, Fuji Xerox and Tiger Beer! Hear from the connoisseurs of the sports industry to learn how to bolster your competitive advantage and boost brand visibility aith positive publicity.

Don't miss our pre-conference workshop to gain crucial knowledge on how to turn sports sponsorships into a profitable revenue stream for your organisation, and explores the applicability and effectiveness of your sponsorship plan to attain the maximum value from your marketing budget. You can look forward to acquiring a critical understanding of the current issues and challenges in sports sponsorship to better measure and evaluate its success and investment worth with useful tips and tricks.

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