Measurement remains one of the most important issues in public relations, public affairs and corporate communication. Professional bodies and research institutes agree that there is inadequate measurement applied in PR and corporate communication. The consequence is that the end result of PR campaigns cannot be effectively demonstrated. With the advert of new media as essential PR tools, the current methodology of PR measurement is becoming even more lacking.



How then, can you prove your worth to your organisation?



This 2-day intensive course will teach you how to show the results of your work, gain greater respect and standing in your organisation and sharpen your strategic skills

With Jim Macnamara's deep understanding and experience in PR Measurements, this hands-on workshop aims to equip you with the latest measurement tools and priceless workable tips. Packed with real life case studies, in-depth sharing of insights and techniques, this practical workshop will help you turn your efforts into tangible results which you can show to your management.