Many search engine marketing speakers are new to the industry or merely repeat information disseminated by more experienced professionals. Why learn search-friendly design from speakers who do not design for a living? Learn from the leading industry expert on search-friendly and user-friendly interfaces in the field of search engine marketing industry.

* Build a Web site that satisfies your both site's visitors AND the search engines
* Design dos and don'ts
* Successful Web site information architecture - learn what search engine marketers don't know
* Avoid costly copywriting and design mistakes
* Link development research: tips and tools
* Learn proven techniques and strategies for long-term results