Search & Analytics Workshop: Using Analytics to Increase Search Effectiveness
Venue: Chicago Hilton
|Event Date/Time: Dec 07, 2007||End Date/Time: Dec 07, 2007|
Practical lessons include:
* Understanding the differences and common points among web analytics programs.
* Establishing common terminology.
* Establish Key Performance Indicators for your website.
* Establish a regular reporting program.
* Learn segmentation techniques for users, campaigns and keywords
* Establishing primary and secondary conversion rates and for your website.
* How to measure and report the important factors.
* How to report website success 'up the ladder.'