This interactive training provides a thorough overview of everything from discovering local search and what offerings are available to the best practices of setting up local and geo-targeted PPC campaigns. Additionally it will offer discussion as to reasons behind targeting campaigns locally versus nationally, maximizing your advertising impact by correctly targeting to your audience, looking at local versus national expenditures by DMA, the impact of personalized search on local advertising, local online video advertising, and many other aspects of local search and local paid search advertising.

This half day training session provides practical real-world solutions and techniques to help you get the most from your paid advertising regardless of your level of expertise, budget, or scope of business. Think Global, Act Local will help you broaden your visions by narrowing your targets.