This workshop will show you the entire realm of social media and how to use it effectively as part of a holistic marketing campaign. Most people think of "Digg" as the big player in social media that they need to be working with. Digg is just one of many facets of Social Media, from social communities to social photo sharing, blogging to forums there's a world of opportunity out in the internet waiting to be explored. You'll come away with great ideas how to effectively leverage your brand, services and products in different social media environments.