Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization and testing. It will also allow you to develop a personal action plan that is tailored to your specific business.

All participants will receive a detailed workbook and lecture slides based on Tim Ash's upcoming book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions. Short lecture segments will alternate with practical hands-on work. Participants will complete structured workbook exercises to apply each module to their situation. By the end of the session you will have a complete action plan that can be immediately implemented.

This workshop is designed for people who want to quickly turbo-charge their company's landing page performance. You should ideally already have an established online marketing program with significant web traffic.

* CMO's
* Marketing directors
* SEM/SEO campaign managers
* Online media buyers
* Webmasters & web designers