Landing Page Testing Hands On: Developing Your Action Plan
Venue: Chicago Hilton
|Event Date/Time: Dec 07, 2007|
All participants will receive a detailed workbook and lecture slides based on Tim Ash's upcoming book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions. Short lecture segments will alternate with practical hands-on work. Participants will complete structured workbook exercises to apply each module to their situation. By the end of the session you will have a complete action plan that can be immediately implemented.
This workshop is designed for people who want to quickly turbo-charge their company's landing page performance. You should ideally already have an established online marketing program with significant web traffic.
* Marketing directors
* SEM/SEO campaign managers
* Online media buyers
* Webmasters & web designers