Key topics

• Fuelling Revenue Growth With Effective Customer Strategies

• Maximizing Return From Existing Customers

• Handling customer expectations in relation to product and marketing strategies

• Further elaborating on Pareto rule: How to treat on a high level and make
most of 20 percent of your most profitable clients

• Observing the principal reasons for customers loss and solutions to prevent from it

• Benefits and hidden pitfalls of loyalty & reward programs

• Learning about the winning qualities of excellent customer service
and measuring clients satisfaction

• Predictive analyses, pro-active approach and supporting the Word of mouth behavior

• Boosting profits through efficient packaging, crosssell and up-sell

• Focusing on potential of increased retention in life and non-life insurance

• Integrated enterprise architecture and multi-channel delivery platform as
the foundation for long-term relationships

• Achieving improved results by implementing modern customer relationship management

• How to create and run an efficient marketing campaign