Customer Retention Forum 2007 (CRM2007)
Venue: Hotel Intercontinental
Event Date/Time: Nov 12, 2007 | End Date/Time: Nov 13, 2007 |
Description
• Fuelling Revenue Growth With Effective Customer Strategies
• Maximizing Return From Existing Customers
• Handling customer expectations in relation to product and marketing strategies
• Further elaborating on Pareto rule: How to treat on a high level and make
most of 20 percent of your most profitable clients
• Observing the principal reasons for customers loss and solutions to prevent from it
• Benefits and hidden pitfalls of loyalty & reward programs
• Learning about the winning qualities of excellent customer service
and measuring clients satisfaction
• Predictive analyses, pro-active approach and supporting the Word of mouth behavior
• Boosting profits through efficient packaging, crosssell and up-sell
• Focusing on potential of increased retention in life and non-life insurance
• Integrated enterprise architecture and multi-channel delivery platform as
the foundation for long-term relationships
• Achieving improved results by implementing modern customer relationship management
• How to create and run an efficient marketing campaign