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MOTOROLA – Has successfully used online and digital marketing campaigns to drive sales and improve customer relations
VIRGIN ATLANTIC AIRWAYS - Effectively uses SMS mobile marketing to get thousands of immediate responses
BARCLAYS - Has mapped out some of the most successful portals and used digital marketing to interact with their customers in a whole new manner that is generating huge response
HINDUSTAN UNILEVER INDIA– Integrates its US$300 million digital campaign into their overall marketing mix to ensure maximum return and exposure

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An overwhelming 81% of consumers in the Middle East admitted that the internet has made them more favorable towards certain brands
The internet currently ranks 2nd to word-of-mouth when it comes to influencing people’s purchasing decisions, with 43% saying they used websites as a source of information
76% of consumers agreed that they sought more information on a service or product on the web after seeing it advertised in other media. Online advertising also impacted in-store behaviour, with 64% agreeing that they often noticed a web-based advertisement then checked out the product later in the store
The internet made 83% aware of a new brand while 68% later bought the brand. The internet influenced 59% to change brands