ClickDigital & Online marketing Summit

Venue: Le Meridien Dubai

Location: Dubai, United Arab Emirates

Event Date/Time: Nov 04, 2007 End Date/Time: Nov 08, 2007
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Description

Only Here Will You Discover How You Can Make Your Digital And Online Marketing Campaigns More Effective
Find Out How:

MOTOROLA – Has successfully used online and digital marketing campaigns to drive sales and improve customer relations
VIRGIN ATLANTIC AIRWAYS - Effectively uses SMS mobile marketing to get thousands of immediate responses
BARCLAYS - Has mapped out some of the most successful portals and used digital marketing to interact with their customers in a whole new manner that is generating huge response
HINDUSTAN UNILEVER INDIA– Integrates its US$300 million digital campaign into their overall marketing mix to ensure maximum return and exposure

YOU CAN NOT AFFORD TO MISS THE REGION’S PREMIER DIGITAL AND ONLINE SUMMIT
An overwhelming 81% of consumers in the Middle East admitted that the internet has made them more favorable towards certain brands
The internet currently ranks 2nd to word-of-mouth when it comes to influencing people’s purchasing decisions, with 43% saying they used websites as a source of information
76% of consumers agreed that they sought more information on a service or product on the web after seeing it advertised in other media. Online advertising also impacted in-store behaviour, with 64% agreeing that they often noticed a web-based advertisement then checked out the product later in the store
The internet made 83% aware of a new brand while 68% later bought the brand. The internet influenced 59% to change brands

Venue

Airport Road, P O Box 10001 Dubai
Dubai
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