When Intuition Isn’t Enough: The Science of Predicting Customer Behavior Seminar

Venue: DMA Seminar Center

Location: New York, New York, United States

Event Date/Time: Dec 03, 2007 End Date/Time: Dec 04, 2007
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Real-World Testing. Concrete Research. Foolproof Strategies. Apply the rigors of science to marketing – and finally take the guesswork out of prediction.

We have distilled a vast body of knowledge -- scientific research into human behavior, proven marketing practices, and real-world experience -- into action steps every marketer can take to build a new level of certainty into the marketing plan, and achieve measurable results, time and again.

You’ll be trained to:
- Predict what most of your customers will do – most of the time. (Yes, you can. The key is real-world testing. You’ll learn how here.)
- Apply the single most successful consumer preference test – proved over time with a vast array of products -- to your own product research, across all media.
- Choose power branding strategies that speak to consumers on a deeper level – based on years of scientific research into human behavior.
…and much more.

You’ll learn how to apply critical thinking to your research, strategy, branding, targeting, testing, rollout for each of your campaigns. It’s easier than you think. We’ve done the research; you’ll learn the step-by-step plan.

BONUS! - FREE copy of Steve Cuno’s bookgroundbreaking book, The Fallible Gut: A Marketer’s Guide to Surviving Intuition. Take a look at the first Chapter of this yet to be released book at http://www.the-dma.org/seminars/predictivebehavior/Chapter1-Fallible%20Gut.pdf

Please enter Key Code: CAL when registering.


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