Marketing to The Wealthy, The Nouveau Riche & The Aspirational Customer (Hong Kong) (HNW1)

Venue: The Excelsior

Location: Hong Kong, Hong Kong

Event Date/Time: Jan 24, 2008 End Date/Time: Jan 25, 2008
Early Registration Date: Dec 12, 2007
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This 2-day workshop will arm you with key insights about the High Net Worth (HNW) segment. We will show you how your marketing plan can become the cornerstone of customer loyalty. Learn from case studies of the most successful brands in the luxury industry: Louis Vuitton, Four Seasons, Estée Lauder, Citigroup, and Lexus to name a few. We will explore how they use market research, segmentation strategy and branded customer experiences to capture a greater share of the wallet from the luxury customer.

This workshop will teach you luxury-specific tools, tips and techniques to craft a marketing strategy that sets your brand apart and paves the way for profitable customer relationships. Competition in this area is fierce and this audience demands only the best of the best: if your brand isn’t the leader, it’s not in the running.