Performance Measurement for Corporate Communications
|Event Date/Time: Oct 18, 2007|
3 – 4 December 2007, Singapore
5 – 6 December 2007, Kuala Lumpur, Malaysia
Corporate communications measurement can be a challenge to qualify and quantify the performance. Even the way that messages travel and the vehicles used to carry them can have a major impact on the overall effectiveness of communication in your organisation.
How could a communications professional like you implement proven and established measurement tools in your functions specifically?
IQPC Training’s Performance Measurement for Corporate Communications will address this current measurement predicament faced by practitioners today. This 2-day course will discuss current measurement needs in businesses that are constantly evolving and how corporate communicators connect communication strategies to profitable business outcomes.