International Conference on

Technology and Innovation in Marketing



www.imt.edu/ictim2008



Institute of Management Technology, Ghaziabad, India

April 18 and 19, 2008



Last date for Abstract Submission: November 30, 2007

* (Papers for presentation in absentia will be considered)

All accepted full Papers, will be published as a book by a reputed publisher.

CALL FOR PAPERS

International Conference on Technology and Innovation in Marketing invites conceptual and empirical papers, case studies and conference papers from academicians, practitioners, scholars and students related to the conference theme. Competitive and working papers, research articles and case studies on marketing and management topics broadly and conceptually related to the conference theme are invited. A few suggested topics and sub topics are listed below . Conference submissions are invited on the following sub themes and Tracks:

TECHNOLOGY IN MARKETING



E-marketing

-Digital marketing

-Convergence marketing

-Digital branding

-E tailing

-E-service management

-Advertising on the net

-Digital media

-E-Pricing



Leveraging Technology for Customer Profitability

-Retention marketing

-Customer relationship management

-Customer Analytics

-Customer management strategies

-Marketing ROI

-Measuring marketing productivity

-Customer Information systems



Technology enabled marketing

-Database Marketing

-One to One Marketing

-Dialogue Marketing

-Permission Marketing

-Experiential Marketing

-Interactive Marketing

-Mass Customization

-Buzz marketing

-Mobile marketing

-Customers as co producers



Marketing Technologies

-Self Service Technologies for service delivery

-Point of Sale Technologies

-Interactive Marketing technologies

-Service Interface Technologies

-Sales Force Automation





INNOVATION IN MARKETING



Innovation diffusion and adoption

-New product adoption models

-Innovation adoption in Networked markets

-Technology adoption life cycle



Bringing Innovations to market

-Innovation eco systems

-Innovation value Chain

-Marketing of Discontinuous innovation

-Marketing of High Technology Products

-Commercialization of innovations



New Product Development and Management

-Market research for new products

-New Idea generation

-New product development

-Product Innovation process

-Process Innovation

-Service Innovation

-Platform Innovation

-Innovation sourcing

-Organizing for Innovation

-Managing risk in new product development

-New Product Development strategies

-Value innovation

-Incremental Innovation

-Disruptive Innovation

-Open Innovation

-Radical/Discontinuous Innovations





Contact





Prof Rajat Gera

Conference Chair

Institute of Management technology

Raj Nagar, Ghaziabad.

Uttarpradesh - 201001. India

Email : ictim2008@imt.edu;rgera@imt.edu



Phone : +91-120-3002286(D),3002200.

Fax: +91-120-2965020, +91-120-2827895, +91-120-3002300

Web site: www.imt.edu/ictim2008

M: 9250145435

The registration fee for the conference is as follows: I Non SAARC countries Category Registration Fees Students and Research Scholars US $100/- Doctoral Student US $50/- Faculty and Academician US $150/- Corporate US $250/- II SAARC Countries Category Registration Fees Students and Research Scholars US $50/- Doctoral Student US $35/- Faculty and Academician US $100/- Corporate US $150/- III India Category Registration Fees Students and Research Scholars RS 1500/- Doctoral Student RS 1000/- Faculty and Academician RS 3000/- Corporate RS 5000/- *Exchange rate for Rupee-Dollar prevailing on date of payment would be applicable *Early Bird discount of 20% can be availed for Registration before 15th January, 2008 *Group discount of 10% can be availed for upto 3 participants and 15% for more than three participants from same Institution/Organization