How To Do Effective Direct Mail Marketing On A Limited Marketing Budget (Direct Mail on a Sho)
Venue: online event
|Event Date/Time: Dec 11, 2007||End Date/Time: Dec 11, 2007|
|Registration Date: Dec 11, 2007|
|Early Registration Date: Dec 11, 2007|
A special program for skinflints, misers and penny-pinchers -- and the people who have to work with them. But seriously...
Join us for 90 profit-boosting minutes on how you can drive down costs, drive up response and maximize results from every direct
mail dollar you invest.
As a marketing professional, business owner or entrepreneur you're often challenged to do more with less. This information-packed program by the originator of the "Direct Marketing on
a Shoestring" Awards will show you how to do just that.
has been helping companies large and small improve direct mail response rates and ROI for more than 25 years. Now, in his first What's Working NOW! webinar event he'll share with you the key drivers, principles and innovations
behind this success.
Offered for only $119, your investment is backed by a no-questions-asked, better than risk-free money-back guarantee. If you gain only one good idea -- and Alan promises us dozens of them -- you will multiply your investment many times over.
What you will learn
Drawing on more than 25 years of experience and up-to-the-minute real-world results for such companies as American Express, Dale Carnegie Training, Sybase, Travelers Insurance and others...Rosenspan will reveal dozens of proven, practical tips and techniques for stretching your marketing dollars. And, substantially improving your response rates.
For example, you'll learn -
-How much you should invest in customer marketing versus marketing to prospects. Most companies make a dangerous miscalculation.
-How to use other people's money to profitably market your products and services.
-Tested tips for pulling more than one response per mailer.
-Which customers you should focus on – and which ones you should ignore. This lesson alone can double your sales.
-How to use e-mail as a low-cost testing tool, before you spend a dime on direct mail or print.
-What American Express learned about letters – and how to get people to actually read yours and respond.
-How you can double the effectiveness of a postcard mailing.
-Two easy ways to cut fulfillment costs.
-Five budget-friendly tips for creating irresistible offers.
-How to cut printing costs for sales collateral while improving its effectiveness.
-Two low-cost formats that consistently beat out larger, more “creative” packages.
-A proven technique for identifying prospects more likely to buy RIGHT NOW.
-Why and when specific types of offers will accelerate the sales process.
-How to apply the proven principles of shoestring thinking to boost results...
...and much, much more.
Whether your marketing budget is $2000 or $200,000 this timely program will show you how to use every dollar of it more effectively to produce more leads, more sales and more profits for your business.