Event Date/Time: Jun 16, 2008
End Date/Time: Jun 18, 2008
With an average spend of approximately half a billion Euros on individual drug launch and commercialisation alone, the stakes are exceptionally high for marketers in the European pharmaceutical sector. However, even the corporate giants in the industry are facing challenging times due to many blockbuster drugs coming off patent and becoming vulnerable to open competition. Undoubtedly it also continues to be a very exciting time for pharmaceutical companies. For some time now the Internet and other means of communicating directly to the consumer has produced an ever-increasing population of highly informed and opinionated end-users. Furthermore, it is essential to the success of any product that marketing and branding strategies become increasingly potent in reaching and penetrating the mind space within the lucrative physician marketplace.
Long having reached an era of global commercialisation, the pharmaceutical industry needs to constantly tailor global marketing and branding strategy to national and regional markets while at the same time operate within evolving, and in many instances controversial, EU regulatory framework. At the PharmaBrand Summit we aim to provide the essential information and business contacts needed to deliver true product differentiation and increase market share.
To ensure that the PharmaBrand Summit maintains a high level of relevancy and maximises the time and opportunity of the attending sponsors, the summit’s executive delegation is carefully selected according to the following criteria:
· Scope of Responsibility
· Sign-Off Authority
· Interest in Purchasing Products and Services
Delegates will include CMOs, Vice Presidents, Directors and Department Heads with responsibility in the following areas:
· Product Marketing
· Corporate Marketing & Branding
· Direct-to-Consumer Marketing
· Business Development
· Direct Advertising
· New Media
Six Reasons Why You Should Attend the PharmaBrand Summit:
Attend innovative summit sessions that outline tools to maximise the profitability of your company or organisation
Network with an executive, focused group of your peers to discuss and debate differentiated strategies and develop future business contacts
Meet with leading Solution Providers to gain solutions to your most pressing business challenges
Maximise your time spent at the event by pre-selecting keynote presentations, summit sessions, one-to-one meetings and networking activities through the Secured Summit Website and scheduling software
Extensive opportunities for informal peer networking throughout the event
Documentation of presentations and informal presented at the summit via the secured summit website.
The Secured Summit Website includes:
Summit Session Overviews: Delegates handpick those sessions that best suit their immediate business needs
Presenter Biographies: Determine which presenters' topics are most likely to assist you in improving, benchmarking and implementing your own initiatives
Profiles of Attending Solution Providers: Delegates are given Solution Provider company profiles to determine which companies they wish to meet at the event
Post-event Conference Documentation: Complete documentation of all executive presentations is posted on the Secured Summit Web site delivering value to the delegation after returning from the Summit
Each Delegate package will include:
Pre-event Secured Web site access for scheduling
Executive Summit Programme
8-10 one-to-one business meetings with Solution Provider executives
Post-event Web site access for documentation and information on next event
Two nights accommodation at the hotel
All meals and receptions
The PharmaBrand Summit 2008 offers the perfect setting for sponsors to present their products and services directly to key decision makers from Europe’s leading pharmaceutical companies. Over three days, sponsors will meet and interact with senior-level marketing executives, through a number of business one-to-one meetings and many networking activities. In addition, sponsors will attend the strategic summit sessions led by some of the most prominent thinkers and practitioners in Europe and beyond. Within the luxurious settings of the Grand Hotel Kempinski, this networking event presents a unique opportunity to develop meaningful and valuable business relations.
Delegate Profiling and the Meeting Agenda - Delivering Proven ROI
The purchasing requirements of senior marketing executives within the large pharmaceutical and biotech companies are widely diversified. All potential delegates complete an application prior to being admitted to the event. This process ensures we are confirming only the most appropriate potential clients for our sponsors’ products and services. Once admitted, we collect additional information to create a complete personal and company profile of the delegation including what products and services are on each of their priority lists in the coming 6-18 months. Similar information is collected for each of our sponsor representatives.
Two to three weeks prior to the event, sponsors are given access to these profiles and then select those executives who are actively seeking to purchase their products and services. Delegates also have the opportunity to review sponsor profiles and make top priority selections.
In order to create an optimal three day agenda of one-to-one meetings for each sponsor representative, all online selections are collated into a personal schedule. These preliminary agendas are made available to sponsors in advance of the event to give ample time to prepare for each meeting. A robust agenda of informal networking activities accompanies the summit programme and meeting agenda to ensure all possible business opportunities are uncovered.
To ensure the success of the PharmaBrand Summit, marcus evans is pleased to partner with a limited number of companies offering valuable solutions and expertise. The event sponsors are leaders in the provision of services, technology and information to pharmaceutical marketing and branding executives. They will provide state of the art solutions to forward-thinking corporations interested in staying ahead of the market. The number of companies in each product or service category is strictly limited to ensure an appropriate overall balance.
Sponsor categories include:
· Brand Architecture & Management
· Brand Communications
· Brand Economics
· Brand Loyalty & Customer Retention
· Brand Protection & Anti-Counterfeiting
· Content & Information Management
· Corporate & Brand Design
· Crisis Management
· CRM & Customer Service
· Cultural & Ethnic Marketing Services
· Data Analytics & Management
· DTP & DTC Programmes
· Key Opinion Leader (KOL) Development
· Market Research & Analysis
· Media Mix Modelling, Planning & Buying
· Medical Communication, Education & Publications
· New Media Solutions
· Packaging & Packaging Design
· Patient Compliance
· Product Commercialisation
· Public Relations & Consumer Relations
· Relationship Marketing
· Sales Force Effectiveness & Automation
· Video & e-Detailing