Online Innovations In Financial Services Marketing

Venue: New York Information Technology Center

Location: New York, New York, United States

Event Date/Time: Jan 23, 2008 End Date/Time: Jan 24, 2008
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The emergence of new media, social networks and mobile applications has opened a new door for the financial services industry to attract and retain customers. However, jumping on the new trends without really understanding the ROI or its impact on your brand may not always be the right decision. Careful evaluation of the innovative tools and strategies available today is important. It is also most critical to observe, examine and analyze your customers' behavior and expections before you can truly redesign and improve your marketing plans and strategies.

Blogging, vlogging, social networking, podcasting, and mobile banking are just some of the most popular innovations your customers are already doing.

At Net.Finance’s Online Innovations In Financial Services Marketing 2008, you will understand how to

Engage your customers and strengthen brand loyalty by exploring the opportunities in using social media as a marketing tool

Re-evaluate your marketing spend to build a business case for social networking, business blogging, emerging media and mobile banking

Assess your customers to decide which strategies are right for you, then truly re-design and improve your marketing plans