Strategic Website Management

Venue: Sydney

Location: Sydney, Australia

Event Date/Time: Apr 02, 2008 End Date/Time: Apr 04, 2008
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Your website can often be the first glimpse that a customer, potential employee, or member of the broader community gets of your organisation. It is therefore imperative that your website not only accurately communicate your organisation’s objectives and purpose, but also meet the needs of users in terms of being accessible, usable, and generally effective.

Organisations are usually aware of the impetus to meet these needs, but without an overarching strategy in place, tasks can become ad hoc and key elements can be neglected. Professionals managing websites need to therefore consider how they will address the broader challenges of planning, managing expectations, gaining senior level and organisational buy-in, before progressing onto the finer details of usability, accessibility, and managing content on an ongoing basis.

This two-day conference, which includes an interactive hands-on benchmarking session and post-conference workshop, will allow you to examine the key tenets of website strategy and gain a better understanding of how to deliver an improved website to those within and outside your organisation. You will leave with practical insights on:

• Placing your website into the context of company and customer requirements
• Engaging senior management support by demonstrating the tangible benefits of optimised websites
• Refining governance structures to improve content management and minimise risk
• Automating and streamlining content with content management systems (CMS) and information architecture
• Focusing on usability and accessibility to engage users and enhance user experience
• Using search engine optimisation (SEO) to enhance your web presence