DMA Database Marketing Online Seminar

Venue: Online

Location: Online, -

Event Date/Time: Jan 01, 2008 End Date/Time: Dec 31, 2008
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Description

This highly interactive online seminar features quizzes, audio clips, and useful resources and links. You’ll gain a marketing-based perspective of the importance of
Online Analytical Processing and advanced analytic techniques –
including segmentation and predictive modeling. Get up-to-speed on how
to effectively integrate your marketing efforts with information technology,
quantitative analysis, finance, and merchandise functions in your organization
to multiply your ROI. Enjoy the benefits of learning this valuable material at your own pace - when it’s most convenient for you!

You will learn how to:

* The tremendous cost of NOT doing database marketing
* How to apply predictive modeling to boost marketing ROI
* How to increase profits from each customer in your database

Mention Key Code: DLDCAL when registering.

Venue

Online
Online
-
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