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What is cross-channel marketing? Is it marketing through paid search, email, and online media buys? Is it marketing via email and direct mail? Is it using catalogs to drive business to your online store? Is it using your web site to drive sales through your call center? Actually, it is all of these things. Welcome to the world of Fusion Marketing where consumers engage with you and your brand, services and products across channels, online and offline, day and night.
Now, more than ever, marketers must rely on metrics to deliver timely, relevant messages by tying in disparate data from the various channels. Web analytics solutions are evolving and in many cases are the central hubs for cross-channel data bridging the gap between the online and offline worlds.
Join JupiterResearch, ClickZ, Unica®, the leading enterprise marketing management and web analytics solutions provider, and Digital Advisor, a leading online shopping comparison portal, at this free executive breakfast event as they explore ways marketers can overcome challenges faced by today's innovative cross-channel marketers.
Learn How to:
* Use web analytics information to take action and improve cross-channel initiatives
* Overcome common cross-channel marketing challenges
* Apply learnings from prospects'/customers' online interactions to offline marketing
* Leverage cross-channel behavior analysis to improve relevant one to one marketing
Bonus Offer:
All attendees will receive a free copy of "Marketing in the In-Between: A Post-Modern Turn on Madison Avenue" by Len Ellis, published January 11, 2007.
Who should be there?
The event is designed to be an exclusive learning/networking event for senior level marketing executives, including professionals responsible for: Internet Marketing, Interactive Marketing, Creative Services, Marketing Operations, Brand Management, Marketing Strategy, Marketing Planning, Web Analytics, Direct Marketing, Cross-Channel Marketing, and Customer Analytics. Executives responsible for enterprise technology will benefit as well.
Why you should be there?
Today's innovative marketers are gaining control of their marketing messages and embracing the new age of cross-channel marketing. Are you? Find out by joining us.
Speakers
Akin Arikan, Senior Segment Manager, Internet Marketing, Unica Corporation
Tom Harrison, Vice President, Digital Advisor
David Daniels, Vice President and Research Director, Jupiter Research
Rebecca Lieb, Editor-in-Chief, The ClickZ Network, division of Incisive Media
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