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We have never been so excited about a conference in all the years that we have been working in this industry. It seems that we are catching the wave just as it is cresting, and we look forward to riding it with all of you. Make no mistake-the internet is nothing new, but the industry needs to explore more fully the phenomenon known as Web 2.0, and all its implications for communicating with patients and physicians. Pharma Marketers do not need yet another "eConference" that raises the same old points and takes the same approach year after year. Digital Pharma is a second generation conference for a new era of the most powerful communications tool ever created. This event will help breath life into a topic that is now so firmly entrenched in Pharma that the terms "eMarketing" and "Internet" are rapidly disappearing from job titles. We can no longer differentiate the "e" from traditional marketing. They are one and the same. The silos have been broken. Pharma has been slow to adapt to new trends and technologies, and rightfully so, as it needs to be cautious. However, things are now moving fast and marketers are ready for a conference that embraces the most cutting edge developments and puts them in the spotlight.
Welcome to Digital Pharma!
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