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| Email |
registration@incisivemedia.com
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| Category |
Business: Internet
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| Category 2 |
Business: Marketing_and_Sales
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| Category 3 |
Computers: E-Commerce
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| Description |
Rather than simply getting a checklist of "How-To's", you will learn the "Why?" Understanding the "Why" will enable you to ask the right questions in order to get the right answers in your analytics program.
Practical lessons include:
* Understanding the differences and common points among web analytics programs.
* Establishing common terminology.
* Establish Key Performance Indicators for your website.
* Establish a regular reporting program.
* Learn segmentation techniques for users, campaigns and keywords
* Establishing primary and secondary conversion rates and for your website.
* How to measure and report the important factors.
* How to report website success 'up the ladder.
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