6th Annual Pharma Branding

Venue: Barce;pma

Location: Barce;pma, Spain

Event Date/Time: Mar 13, 2008 End Date/Time: Mar 14, 2008
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Description

What makes brand great?



A great brand is foremost a compelling idea capturing customers’ attention and loyalty, a core purpose with supporting values and a central organizational principle. A great brand is more than just great branding. A great brand tells a story about fulfilling lifesaving need, overcoming obstacles and teaching people a "health lesson that lasts". A great brand needs to come to life through its great personality.



During this excellent forum , you will gain practical real-life insights and opportunities for debate with those at the forefront of their fields, but will also offer a unique opportunity to network with industry leaders.

Venue