Event Date/Time: Apr 16, 2008
End Date/Time: Apr 17, 2008
Following women’s trends isn’t enough. Becoming a leader among female consumers takes more. You already know that women are powerful, making or influencing 85% of all buying decisions. But the real question is, how can you uniquely market with them to increase your share of her wallet? How do you break new ground in strategy development and insight-gathering? How do you connect with women’s personal media landscape? How do you create a marketing culture that isn’t a “women’s department” but is truly integrated throughout your company? Sustainable growth and profits are impossible without brands creating a more intense, personal relationship with women - beyond product, price, packaging and promotions. It’s not about marketing to women; it’s about serving the women’s market.