What's Working NOW!, a producer of online and offline education and training events, is teaming with Conference Call University and GoldMine software to present an educational webinar on current best practices in online marketing & PR. Best-selling author and award-winning online thought leadership strategist David Meerman Scott will be the speaker. The program will take place on Tuesday, February 19 from 11:30 a.m. until 1 p.m. EST (GMT - 5).

Scott will present a 90-minute training module entitled "What's Working NOW: Profiting From The New Rules of Online Marketing & PR." Cost for the live event is $119. Registrants will receive a complete audio-visual copy of the program to enhance their learning experience. The event is offered with a money-back guarantee of satisfaction. For more information and registration please visit http://www.whatsworkingnow.net.

Scott will draw on innovative, cost-effective online tactics and strategies he has used to sell over a billion dollars in products and services worldwide. Attendees will learn how the old rules of marketing and PR are no longer valid and how to apply the new rules to --

• Create YouTube videos that deliver sales results
• Engage in profitable blogging and podcasting activities
• Create compelling web site content and online news releases that multiply search engine hits and web site hits...

...and more. Specific pointers in Scott's presentation include --

• Why it pays to "pimp out" your blog
• How great online content can drive people into the buying process -- and what defines
"great"
• Online thought leadership: How to brand your organization as a trusted resource
• How to create online content with pass-along value
• How to use RSS to cost-effectively deliver your web content to targeted niches.
"New Rules" examples and case study results from such companies as IBM, Cisco, Apple, NetFlix, Cervelo, ECNext, Constant Contact, Blendtec, Hitachi, Netgear, Progress Software, WebEx and others will be presented and discussed. The program is suitable for both B-to-B and B-to-C marketers.

The program is being marketed by What's Working NOW!, Conference Call University, GoldMine and select marketing partners who share in the event's revenues. For information on the What's Working NOW! http://www.whatsworkingnow.net/mscottpartners [partner program] contact Ernest Nicastro at enicastro@whatsworkingnow.net.

"In this program attendees will get a step-by-step framework for building a more effective http://www.whatsworkingnow.net/dms [online marketing] & PR strategy," said Ernest Nicastro, principal with What's Working NOW! "More importantly, they'll get tactical, actionable recommendations for turning that strategy into profitable results. And there's no one working or training today that's better qualified to speak about what's working now in online marketing & PR than David Meerman Scott. His results speak for themselves."

"The web has profoundly changed the rules of marketing & PR," said http://davidmeermanscott.com [David Meerman Scott]. "Smart marketers now communicate with buyers through content rich Web sites, blogs, YouTube videos, e-books, and other online media that buyers actually want to consume." Continued Scott, "For example, one company generated massive product awareness, six million downloads and huge sales numbers with just a few hundred dollars. They did it by using the new rules I'll be talking about in this presentation. I hope everyone will join us."

For complete details and information on how to register for "What's Working NOW: Profiting From The New Rules of Online Marketing & PR please visit http://www.whatsworkingnow.net.

Pricing: $119 Money-back guarantee of satifaction.