Wireless Developer Forum Cambridge Conference 2008 (WDF Cambridge 08)

Venue: Kaetsu Centre – New Hall Cambridge

Location: Cambridge CB3 0DF, Cambridge, United Kingdom

Event Date/Time: Mar 10, 2008 End Date/Time: Mar 11, 2008
Registration Date: Mar 09, 2008
Early Registration Date: Jan 31, 2008
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Description

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Introduction
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style='font-size:9.0pt;mso-bidi-font-family:Arial;color:white'>Introduction name=introduction>



style='font-size:9.0pt;mso-bidi-font-family:Arial;color:black'>The Wireless
Developer Forum Conference, now in its second successful year, brings together
key players in the mobile and wireless market, with developers of applications
and services. The conference addresses vital issues to the community to drive
forward successfully.



style='font-size:9.0pt;mso-bidi-font-family:Arial;color:white'>Overview name=details>



style='mso-bidi-font-size:10.0pt;mso-bidi-font-family:Arial;color:black'>Key
issues addressed include:



style='mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:
Symbol;mso-bidi-font-family:Symbol;color:black'>· style='font:7.0pt "Times New Roman"'>        
Open vs. Proprietary platforms -
Unraveling recent developments to distinguish facts from fiction
style='font-size:9.0pt;mso-bidi-font-family:Arial;color:black'>



style='mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:
Symbol;mso-bidi-font-family:Symbol;color:black'>· style='font:7.0pt "Times New Roman"'>        
Analyzing the revenue potential of
Social Networking



style='mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:
Symbol;mso-bidi-font-family:Symbol;color:black'>· style='font:7.0pt "Times New Roman"'>        
Bridging the gap between consumer
spending and industry profitability, with Advertising revenue
style='font-size:9.0pt;mso-bidi-font-family:Arial;color:black'>



style='mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:
Symbol;mso-bidi-font-family:Symbol;color:black'>· style='font:7.0pt "Times New Roman"'>        
Data access and Service pricing and
strategies - success and failures



style='mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:
Symbol;mso-bidi-font-family:Symbol;color:black'>· style='font:7.0pt "Times New Roman"'>        
Commercial choices for revenue :
partnerships, revenue shares, billing solutions



style='mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:
Symbol;mso-bidi-font-family:Symbol;color:black'>· style='font:7.0pt "Times New Roman"'>        
Navigating the route to market - the
most common failings and their solutions, business barriers, and the ideal path
style='font-size:9.0pt;mso-bidi-font-family:Arial;color:black'>



style='mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:
Symbol;mso-bidi-font-family:Symbol;color:black'>· style='font:7.0pt "Times New Roman"'>        
Usability for complex multimedia -
mitigating mistakes, and examining "hot" user interfaces and their
success



style='mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:
Symbol;mso-bidi-font-family:Symbol;color:black'>· style='font:7.0pt "Times New Roman"'>        
Widgets- the business impact for
operators and device manufacturers/designers



style='mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:
Symbol;mso-bidi-font-family:Symbol;color:black'>· style='font:7.0pt "Times New Roman"'>        
Performance barriers for media-rich
applications: graphics acceleration issues and battery-life optimization
style='font-size:9.0pt;mso-bidi-font-family:Arial;color:black'>



style='mso-bidi-font-size:10.0pt;mso-bidi-font-family:Arial;color:black'>

This forum, in the heart of the UK's
wireless industry, brings together world-leading specialists, including
speakers from:



style='mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:
Symbol;mso-bidi-font-family:Symbol;color:black'>· style='font:7.0pt "Times New Roman"'>        
ACCESS



style='mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:
Symbol;mso-bidi-font-family:Symbol;color:black'>· style='font:7.0pt "Times New Roman"'>        
Juniper Research style='font-size:9.0pt;mso-bidi-font-family:Arial;color:black'>



style='mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:
Symbol;mso-bidi-font-family:Symbol;color:black'>· style='font:7.0pt "Times New Roman"'>        
AMobee style='font-size:9.0pt;mso-bidi-font-family:Arial;color:black'>



style='mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:
Symbol;mso-bidi-font-family:Symbol;color:black'>· style='font:7.0pt "Times New Roman"'>        
Enders Analysis style='font-size:9.0pt;mso-bidi-font-family:Arial;color:black'>



style='mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:
Symbol;mso-bidi-font-family:Symbol;color:black'>· style='font:7.0pt "Times New Roman"'>        
Mobile Interactice
Group



style='mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:
Symbol;mso-bidi-font-family:Symbol;color:black'>· style='font:7.0pt "Times New Roman"'>        
Wireless Informatics Forum style='font-size:9.0pt;mso-bidi-font-family:Arial;color:black'>



style='mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:
Symbol;mso-bidi-font-family:Symbol;color:black'>· style='font:7.0pt "Times New Roman"'>        
Openwave style='font-size:9.0pt;mso-bidi-font-family:Arial;color:black'>



style='mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:
Symbol;mso-bidi-font-family:Symbol;color:black'>· style='font:7.0pt "Times New Roman"'>        
ARM



style='font-size:9.0pt;mso-bidi-font-family:Arial;color:black'> 



style='mso-bidi-font-size:10.0pt;mso-bidi-font-family:Arial;color:black'>Critical
benefits



style='mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:
Symbol;mso-bidi-font-family:Symbol;color:black'>· style='font:7.0pt "Times New Roman"'>        
Listen to important updates on the
current market



style='mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:
Symbol;mso-bidi-font-family:Symbol;color:black'>· style='font:7.0pt "Times New Roman"'>        
Hear a balanced view on issues style='font-size:9.0pt;mso-bidi-font-family:Arial;color:black'>



style='font-family:Symbol;mso-fareast-font-family:Symbol;mso-bidi-font-family:
Symbol;color:black'>·        
Gain insight to focus your business style='font-size:12.0pt;mso-bidi-font-family:Arial;color:black'>



style='font-family:Symbol;mso-fareast-font-family:Symbol;mso-bidi-font-family:
Symbol;color:black'>·        
Learn lessons from case studies style='font-size:12.0pt;mso-bidi-font-family:Arial;color:black'>



style='font-family:Symbol;mso-fareast-font-family:Symbol;mso-bidi-font-family:
Symbol;color:black'>·        
Network with the industry to build
relationships



style='mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:
Symbol;mso-bidi-font-family:Symbol;color:black'>· style='font:7.0pt "Times New Roman"'>        
Source practical and valuable advice style='font-size:9.0pt;mso-bidi-font-family:Arial;color:black'>



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Business impact expected by delegates from attending WDF Conferences
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style='font-family:Symbol;mso-fareast-font-family:Symbol;mso-bidi-font-family:
Symbol;color:black'>·        
83% - to increase productivity/service
quality



style='font-family:Symbol;mso-fareast-font-family:Symbol;mso-bidi-font-family:
Symbol;color:black'>·        
80% - to increase sales style='font-size:12.0pt;mso-bidi-font-family:Arial;color:black'>



style='mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:
Symbol;mso-bidi-font-family:Symbol;color:black'>· style='font:7.0pt "Times New Roman"'>        
75% - to decrease development costs style='font-size:9.0pt;mso-bidi-font-family:Arial;color:black'>



style='mso-bidi-font-size:10.0pt;mso-bidi-font-family:Arial;color:black'>

Would you like to speak at WDF Conferences?

href="http://www.wirelessdeveloperforum.org/index.asp?page=message_us&type=research"> style='mso-bidi-font-size:12.0pt;font-weight:normal'>Send us your details href="http://http:/www.wirelessdeveloperforum.org/index.asp?page=message_us&type=research">



What is said about the Wireless Developer Forum
style='font-size:9.0pt;mso-bidi-font-family:Arial;color:black'>



style='mso-bidi-font-family:Arial;color:black'>"The highest level of
developer players i have seen at an event",
style='mso-bidi-font-size:10.0pt;mso-bidi-font-family:Arial;color:black'> class=SpellE>Lauri Hirvonen, Nokia style='font-size:9.0pt;mso-bidi-font-family:Arial;color:black'>



class=GramE>"Great event with lots of networking
opportunities."
SY, dotMobi style='font-size:9.0pt;mso-bidi-font-family:Arial;color:black'>



style='mso-bidi-font-size:10.0pt;mso-bidi-font-family:Arial;color:black'>"Really
helpful to mobile software development and helping understand the latest trends.
style='mso-bidi-font-size:10.0pt;mso-bidi-font-family:Arial;color:black'> class=GramE>Great event." XQ, Project Manager, Huaygame style='font-size:9.0pt;mso-bidi-font-family:Arial;color:black'>



style='mso-bidi-font-family:Arial;color:black'>"WDF Conferences bring
together management-level influencers and experts across the wireless
applications value chain - organisations including
software and service developers, mobile operators and service providers,
content providers, wireless device manufacturers and other relevant technology
providers."
Research Director, WDF, Dr John
Massey



style='mso-bidi-font-family:Arial;color:black'>The Wireless Developer Forum is
an independent and technology-agnostic organisation class=GramE>, that provides market updates and intelligence, case study
information and commercial perspectives on the business of wireless application
and service development.



 



 Agenda name=schedule>



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Day One: Monday 10th March style='font-size:11.5pt;mso-bidi-font-family:Arial;color:white'>



Session: w:st="on">Mobile in an Open, "Web 2.0"
world



9.20



 



Chairman's Welcome and Introduction



9.30



 



Opening up the Mobile Device style='font-size:9.0pt;mso-bidi-font-family:Arial'>



 



 



·        
"Open" vs. "Proprietary platform":unravelling
recent developments to distinguish facts and trends from hype


·        
Can open-source break the market dominance of O/Ss such as class=SpellE>Symbian?


Lars Rehder, Manager,
Linux Products, ACCESS Co. Ltd



10.00



 



The Social Networking phenomenon style='font-size:9.0pt;mso-bidi-font-family:Arial'>



 



 



·        
Analysing style='font-size:9.0pt;mso-bidi-font-family:Arial'> the market and revenue
potential


·        
Developer opportunities in extending into the mobile world


·        
Mass-market vs. special interest segments


Per-Fredrik Hagermark, class=SpellE>Acemob



10.30



 



Questions & Discussion style='font-size:9.0pt;mso-bidi-font-family:Arial'>



10.45



 



Coffee & Networking style='font-size:9.0pt;mso-bidi-font-family:Arial'>



Session: Business Models and Revenue
Generation



11.15



 



Can Advertising bridge the gap between consumer
spending and industry profitability?



 



 



·        
The current status of the mobile advertising business: case studies
and examples


·        
How can application developers incorporate advertising into their
business model?


Patrick Parodi, CMO, GM
of EMEA, Amobee



11.45



 



Market Analysis: customers' willingness to pay
for mobile data services



 



 



·        
What experience shows about successful (and unsuccessful) data access
and service pricing and marketing strategies; and a view on future trends


James Barford, Analyst,
Enders Analysis



12.15



 



Getting paid! Business and technology solutions
to ensure fair payment for developers



 



 



·        
The commercial choices facing developers: partners, revenue-shares and
billing/payment solutions


Marcus Kern, CTO and Duncan Barrett, Product Manager,
MIG (Mobile Interactive Group)



12.45



 



Questions



13.00



 



Lunch & Networking style='font-size:9.0pt;mso-bidi-font-family:Arial'>



Session: Panel Discussion style='mso-bidi-font-size:10.0pt;mso-bidi-font-family:Arial'>



14.15



 



"Navigating the Route to Market" style='font-size:9.0pt;mso-bidi-font-family:Arial'>



 



 



Many developers find it tough to move from
innovative ideas to marketable products and commercial success. This session
brings together a series of experts to unravel, with the assistance and views
of the audience, issues such as the following:


·        
Identifying the most common failings - and their solutions


·        
Addressing the key technological and business barriers in today's
market


·        
Ensuring a business case which makes life worthwhile for everyone:
developers, operators and other value chain partners



15.12



 



Tea & Networking style='font-size:9.0pt;mso-bidi-font-family:Arial'>



Session: Usability for Complex Multimedia style='mso-bidi-font-size:10.0pt;mso-bidi-font-family:Arial'>



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