National Conference on Dynamics of Markets, Marketing and Management

Venue: Department of management studies

Location: Bangalore 560087, karnataka, India

Event Date/Time: Mar 26, 2008 End Date/Time: Mar 27, 2008
Registration Date: Mar 23, 2008
Early Registration Date: Feb 22, 2008
Abstract Submission Date: Feb 22, 2008
Paper Submission Date: Mar 02, 2008
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The NHCE & NHC National level conference on the theme Managing Marketing in the Challenging Indian Scenario invites submission of papers, both conceptual and empirical, but need not necessarily limited to the conference theme. Papers are invited for presentation at the National Conference on Managing Marketing in the Challenging Indian scenario in the following tracks/themes-

z Marketing and its impact on marginalized consumer groups
z New dimensions in Marketing Innovations
z Management of Logistics and Supply Chain
z Overuse of Credit Cards and easy credits leading to personal bankruptcies
z Retail Management
z Branding in the Indian scenario
z Integrated Marketing Communication in the global order
z Consumption of Cosmetics
z E-Commerce
z E-Marketing
z Customer Relationship in Service Industry
z Product and Package Labeling
z Social responsibility and ethics in Marketing
z Role of Government in regulating marketing Activity
z Global Marketing and Challenges for future
z Export Marketing
z Network Marketing

Target Audience

Ì Industrialists
Ì Consultants
Ì Practicing Managers
Ì Academicians
Ì Students
Ì Research Scholars
Ì Policy Makers and
Ì Other Professionals

Important dates
Receipt of abstract 22-02-2008
Acceptance 23-02-2008
Receipt of full text and Registration 02-03-2008
Conference 26th & 27th March 2008


Ð Maximum of 2 authors per paper

Ð The title page should include title of submission, name of the author and co-author, if any, mailing address & phone number(s).

Ð One page abstract (MS Word, Times New Roman, 12 font size, single line spacing with 1 inch border on all sides)

Ð Soft copy of the full paper (A4 size paper in Times New Roman, font size 12, one and half line spacing, right and left margins justified and 1 inch border on all sides, pages numbered) maximum 10 pages

Ð The paper should start with an introduction and should end with suggestions and conclusion.

Ð Complete references with necessary information should be placed at the end of the manuscript.

Ð Papers presented are accepted for publication in our management journal ‘Access’

Ð Papers should not be presented or published elsewhere in part or full.

Ð The institution reserves the right to edit the proceedings accordingly to aid publishing.

Registration details:
Corporate / Industry delegates Rs. 1,000

Delegates from Academic Institutes Rs.500

Research Scholars Rs.350

Students Rs.250

The registration fee includes conference kit, working lunch and tea.

The fee is to be paid by Demand Draft in favor of New Horizon College of Engineering, Bangalore payable at Bangalore along with the


New Horizon College of Engineering