Strategic Roadmapping ( Route Mapping ) (Roadmapping)

Venue: New Hall College

Location: Cambridge, United Kingdom

Event Date/Time: Jun 11, 2008 End Date/Time: Jun 12, 2008
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A 'fast-start' approach to align markets, products and technology for strategy and innovation

- Ensure key technologies are ready on time
- Identify and explore innovation opportunities
- Support technology strategy and planning initiatives
- Identify important gaps in market, product and technology intelligence
- Build communication between technical and commercial functions

Roadmapping (also known as 'route mapping')is a graphical approach to support strategic planning that enables companies to align technological capability to product and business plans so that company strategy and technology go hand-in-hand.