The two day ‘Marketing to Youth’ conference is power packed with fresh insights and case studies from the movers and shakers of Asia’s youth marketing space. These heavy-hitters will reveal tips, tricks and tactics on how you can strike a chord with this burgeoning group of young consumers. You will hear how Nokia, Levi’s, Mentos, Sony Ericsson, Motorola, Yahoo!, The Body Shop, Ocean Park and other brands created multi faceted campaigns and fostered credible relationships with youth . From examining demographic gap analysis and strategy development to challenges in keeping the stickiness of the brand, you can rev up your youth marketing quotient with these nuggets of insights and translate them into actionable strategies.

Our pre-conference workshop on ‘Making the Connection with Youth: Understanding the Trends, Segmentation Strategies and Online Life of Asian Youth’ is designed to pave the way and prepare you for the conference. It will zero in on the youth psyche, lifestyle trends and cultural nuances of youth in Singapore, Hong Kong and China. You will grasp the importance and rationale behind youth segmentation, be updated on ways to engage youth through ‘branded utility’, leverage on the latest youth technologies to generate word-of-mouth and achieve youth connect.