Marketing to Youth Conference & Workshop (MY4)
Venue: Meritus Mandarin
Event Date/Time: May 14, 2008 | End Date/Time: May 16, 2008 |
Early Registration Date: Apr 09, 2008 |
Description
Our pre-conference workshop on ‘Making the Connection with Youth: Understanding the Trends, Segmentation Strategies and Online Life of Asian Youth’ is designed to pave the way and prepare you for the conference. It will zero in on the youth psyche, lifestyle trends and cultural nuances of youth in Singapore, Hong Kong and China. You will grasp the importance and rationale behind youth segmentation, be updated on ways to engage youth through ‘branded utility’, leverage on the latest youth technologies to generate word-of-mouth and achieve youth connect.