Fourth National Conference On Managing Customer Loyalty 2008 (MCL 2008)

Venue: M M University

Location: Mullana, Ambala, India

Event Date/Time: Apr 25, 2008 End Date/Time: Apr 26, 2008
Registration Date: Apr 24, 2013
Early Registration Date: Mar 27, 2008
Abstract Submission Date: Mar 27, 2008
Paper Submission Date: Apr 07, 2010
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Description

FOURTH NATIONAL CONFERENCE
ON
“MANAGING CUSTOMER
LOYALTY”
25-26 April’2008
Organised by
MM I IINNSSTTI IITTUUTTEE OOFF MAANNAAGGEEMEENNTT
Maharishi Markandeswar University
(Deemed University under Section 3 of UGC Act)
MULLANA (AMBALA) HARYANA
Tel: 01731-304100Fax: 01731-304111
Mobile : 9896989571
Email : sanjivmarwah@yahoo.com
anilchandok@yahoo.com
loyalty_conference2008@yahoo.com
bhavet_mmim@yahoo.co.in
INTRODUCTION
Marketers are treading on slippery grounds. Maintaining
differentiation is a major cause for concern. Quality once used to be
a powerful differentiator. Firms used quality to develop edge over
rivals. Not any more. Quality is a common denominator. It has
become less effective in preventing customer switching. The same
is the case with weakening loyalty. Erosion customer loyalty has
become one of the serious concerns for the marketers.
The loyal customers allow marketers to reap the advantages
of customer retention. Loyal customers are less likely to engage in
an information search and exhibits less openness to information
that extols rival offerings. The proposed Conference is being
organized by MMIM aims at finding the amicable solutions to these
issues.
IMPORTANT DATES
Conference
April 25-26,2008
Last date for Paper
Submission
April 7,2008
Registration
April 24-25,2008
OBJECTIVE OF THE CONFERENCE
To provide platform to the prominent academicians, executive and
students to discuss various issues related to managing customer
loyalty
PAPER SUBMISSION
Authors are invited to submit detailed abstracts(up to 2
pages,single spaced, A4 sans-serif font, 12 point size 1 inch margins
on all sides, APA style in all other aspects) in either
openoffice.org(.odt/sxw),microsoftword(.doc), portable document
format (.pdf) or generic rich text format(.rtf). The abstract may be
sent as an email attachment to loyalty_conference2008@yahoo.com
Selected paper will be invited for presentation in conference and
published in Conference Proceedings .
CONFERENCE FEE & REGISTRATION:
Registration fee is Rs 500/- for each participant which may be sent
by Demand draft in favour of Director, MMIM Mullana, Ambala.
The last date for registration is 25th April, 2008.
ABOUT THE INSTITUTE :
The institute came into existence in 2003. It is affiliated to Maharshi
Markendeshwar University and duly approved by AICTE . M M
Institute of Management aims at attaining and maintaining its
position among the top 100 B-school of the country. Further, its
mission is to inculcate in budding manager the attitude of constant
achievement and inner strength with feeling of humanity so that
society in general and business community in particular may value
their contribution.
PROPOSED THEMES
The MMIM Conference on theme Managing Customer Loyalty
invites submission of papers both conceptual and empirical
consistent with.A few topics are listed below to act as guideline
ï‚· Understanding Loyalty
ï‚· Customer Satisfaction
ï‚· Developing and Maintaining Loyalty
ï‚· Data Mining
ï‚· Relationship marketing : winning & Keeping Customers
ï‚· Hospitality Management
ï‚· Customer relationship management
ï‚· Creating Customer Value
ï‚· E- Business
ï‚· Retail Management
ORGANIZING COMMITTEE
Chief Patron:
Shri Tarsem Kumar Garg
Chancellor, M.M. University, Mullana
Conference Chairman:
Prof. Sanjiv Marwah
Director, M.M. Institute of Management
Conference Co-Chairman:
Prof. Anand Kumar Singh
Convener:
Dr.Anil Chandok
Organizing Secretary:
Prof. Bhavet Garg
Organizing Members:
Prof. Ashutosh Mathur
Dr. Swati Sharma
Dr. Shamsher Singh
Prof. Jaswinder Singh
Prof. Ramanjeet Kaur
Prof.Ruhi Mittal
Prof . Monika Gupta
Prof .Rashmi Garg
Mr. Jaspal Singh
N O M I N A T I O N F O R M
Name ______________________________
Programme Title: “National Conference on Managing Customer Loyalty 2008”
Residential Non -Residential Male Female Age
Address for communication
______________________________________________________________________
_______________________________________________________________________
_____________________ City ________________________ PIN
Phone (O) ___________(R) ______________Fax ___________ Mob: _______________
E-mail ______________
Name of
Institution/Organization_______________________________________________________
Designation __________________________________________________________________
Highest Qualification__________________Other Qualifications _____________________
Tittle of the paper _____________________________________________________________
D D No. ___________________ Drawn in favour of Director, MM Institute of
Management Mullana ( Ambala ) payable at Ambala / Mullana is enclosed.
________________________
Signature of Participant
Please mail it to:
Dr. Sanjiv Marwah
Conference Director
MM INSTITUTE OF MANAGEMENT
MAHARISHI MARKENDESHWAR UNIVERSITY
MULLANA (AMBALA) HARYANA
STAMP

Venue

M M University
Mullana
Ambala
India
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