Digital media is gaining an increasingly important foothold in today’s communications. Bloggers, podcasters and other netizens are playing an influential role in shaping traditional media and stakeholders’ perceptions on organisations. Instead of ‘controlling’ messages, companies can only now influence them.

However, this may not at all be bad news as the web provides unparalleled opportunities for all organisations (be it B2C, B2B, government etc) to increase the reach of their communications, generate buzz, deepen relationships with stakeholders and discover what their stakeholders really need and want.

This workshop is designed for you to understand the dynamics of social media, its impact on traditional PR and how to integrate new media into your existing PR programmes. It will focus on BOTH the principles AND practicalities of planning, implementing and measuring INTEGRATED and ONLINE PR campaigns.