Event Date/Time: Jun 04, 2008 End Date/Time: Jun 05, 2008
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The mom’s market is one of the most lucrative targets for marketers. Whether buying products for themselves, their families, their friends or their businesses, moms are the muscle behind the economic indicators reported in the media every day. They have influence over more than 80% of a household’s purchasing power, yet 70% of them feel that companies are not doing a good job speaking to them. Poorly portrayed stereotypes of moms are still appearing too often – from the frazzled and frantic mom rushing home from the office to the unrealistic superwoman, simultaneously wielding a mop, dressing her children and making her own soap in a single bound. This conference will help you to speak to today’s mom market with relevance and effectiveness and to create programs that truly engage this group of women.