Pharma Sales Force Effectiveness 2008

Venue: Boston Hyatt Regency

Location: Boston, Massachusetts, United States

Event Date/Time: Jun 04, 2008 End Date/Time: Jun 05, 2008
Registration Date: Jun 01, 2008
Early Registration Date: Apr 15, 2008
Report as Spam

Description

Event summary:



The sales team is the driving force behind a pharmaceutical company. New trends and strategies have been emerging in the industry so organizations need to stay ahead of the competition when approaching and selling to clients. It is necessary for your sales team to gain better physician access, find new routes of communication, and understand the different approaches needed for primary and specialized care and to stay educated by re-vamping your training and development programs.



This conference brings together senior level executives from the top pharmaceutical companies leading the way with innovative sales force techniques. Through interactive sessions, case studies, and discussion panels, participants will gain insight on how to build a stronger and more effective sales force. In this highly interactive environment, delegates will have the opportunity to network, benchmark, and share strategies on how their company is driving growth to new levels through sales force effectiveness.


Key Speakers:

Director of Operations, Sales Training & Development, Abbott

Vice President of Customer Strategy, Bausch & Lomb

Director of Sales Training, Global Anesthesia and Critical Care, Baxter

Associate Director of US Marketing, Aldurazyme, Genzyme

Compliance and Ethics Leader, AstraZeneca

Director of Sales & Marketing Operations, Novartis

Vice President of Sales Training & Operations, Purdue

Vice President of Sales, Primary Care, Sanofi-Aventis

Vice President Strategic Accounts, EMD Serono

Senior Vice President of Global Sales, Invitrogen


To view full speaker list please request free PDF brochure...


Key topics:


# Preparing your sales team to drive product uptake
# Maintaining a highly-skilled sales force by updating your training approach
# Implementing effective sales compensation strategies
# Making co-promotion and e-detailing work for your strategy
# Creating a strong, long-term relationship with physicians
# Calculating sales force ROI

Who should attend:



Vice Presidents, Heads, Directors of Sales, Sales Effectiveness, Sales Force, Business Unit, Sales Analysts, Product and Key Account Managers, Commercial Operations, Field Force Management, CRM, Sales Training, Specialist Care, Primary Care, Hospital Operations and Market Support Service

Venue