Successful Individual Market Entry: Developing sound strategies and executing to win

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Event Date/Time: Apr 10, 2008 End Date/Time: Apr 10, 2008
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Successful Individual Market Entry: Developing sound strategies and executing to win

A Webinar & Audio Conference with Kismet Toksu, Sr. Consultant, Reden & Anders

Thursday, April 10th at 1PM Eastern

Please join us! The individual market segment offers rich opportunities to those carefully developing their strategies and action plans. Crafted correctly, the individual market could provide an excellent mechanism for replacing/adding members lost as declines in group insurance continue as well as a potential conversion strategy to Medicare products as people move through their life stages. Health policy initiatives already spotlighting individuals are evaluating the role individual health coverage should play.
Individual Registration Fee: $225. Audio Conference CD-ROM: $40 for attendees; $285 for non-attendees after the event.
Corporate Site licensing also available. Click here to register or call 209.577.4888
The individual market has vast differences from larger market segments and must be approached uniquely. The risks must be evaluated and mitigated by sound strategy and disciplined implementation. This session is designed to provide winning strategies and tactics you can use to successfully enter the individual market ... and to succeed in it.
8. Understanding Individual Market Trends
9. Sizing the Market - Nationally and Locally
10. Segmenting the Market - Based on traditionally used and consumer attributes
11. Prioritizing Segments
12. Designing and Developing the "Right" Individual Products
13. Marketing and Selling to Individuals
14. Operationalizing Individual Products
• Health Plans; PBMs; Wellness/Care Management Companies; Brokers/Agents; Ancillary Care Companies (i.e. Dental, Vision, Behavioral Health); Policy Makers
• CEOs, CSOs, CMOs, COOs
• VPs and Directors of Strategy, Marketing, Product Development, Sales, Implementation, Analytics/Reporting and Operations

Kismet Toksu
Sr. Consultant, Reden & Anders
Kismet Toksu joined Reden & Anders as Senior Consultant in July 2004. Kismet has been a pioneer in successfully developing, implementing, selling, supporting and communicating consumer-centric solutions across all market segments.
Kismet is considered a subject matter expert in market strategy, new market entry, product development and optimization, implementation and operations, decision support tools and engagement that fosters consumerism across all life stages. She has worked with carriers, health plans, employers, TPAs, PBMs, financial institutions and technology companies to support efficient health care, quality outcomes and promote healthy behavior.
Prior to joining R&A, Kismet was President of Candor Consulting, Inc., a successful CDHP practice serving payers and emerging consumer healthcare-focused vendors and served as Vice President for Lumenos, a first mover in consumer directed health care.
While at Lumenos, Kismet led the company's business development and strategic alliance activities, directly tested consumer choice products with mid-market employers, communicated with and engaged employees and drove the launch of the private-label product. She was an active member of the management team credited with developing and launching the Lumenos plan.
From 1988-2000, Kismet Toksu was a key business builder at Phillips International where she led the launch of Phillips Health Interactive and its profitable e-business unit as Executive Director, served as Senior Vice President of Strategic Marketing for Phillips Business Information (PBI), led the growth of the Phillips Media Group as Vice President/Group Publisher and served in a variety of marketing, sales and content leadership roles. She participated as an active member of the PBI Executive Committee and Phillips International Management Team.
Kismet Toksu graduated from University of Texas and is an active participant on industry boards, as well as, frequent speaker at forums and events. She is a member of the HSA Working Group and HSA Council as well as a 2005 winner of the prestigious Dalton Pen Award for CDHP marketing program excellence.

Get your questions answered! Session participants will have an opportunity to email questions in advance of the session or ask the speaker their questions during the "live" session.
• Individual Registration: $225. Covers a single phone line. Multiple persons may listen via speaker phone for the individual fee.
• Web Summit CD-ROM: $40 for attendees; $285 for non-attendees after the event
• Each individual receives a unique dial-in ID
• Corporate Group Pricing is available when registrations are desired for more than one phone line. Call 209.577.4888 for details
Two business days prior to the event, registrants will receive a copy of the dial-in instructions and a link to the speaker presentation. The dial-in instructions will include a unique dial-in ID Participant code that can only be used for a single phone line and not shared. Session participants will also have an opportunity to email speaker questions in advance of the live session.
4 Easy Ways to Register:
5. Online:
6. Call: Healthcare Web Summit office at: 209.577.4888
7. Fax: Print off registration form at: and fax to: 209.577.3557
8. Mail: Print off registration form at: and mail to:
Healthcare Web Summit Office
1101 Standiford Avenue, Suite C-3
Modesto, CA 95350