Marketing To Business Owners and Top Executives: 5 Keys To Opening Doors and Closing Deals (What's Working NOW! )
|Event Date/Time: Apr 23, 2008||End Date/Time: Apr 23, 2008|
|Registration Date: Apr 23, 2008|
|Early Registration Date: Apr 23, 2008|
need their response. You ardently desire their buy-in.
You - and everybody else.
How do you separate yourself
from the pack and stand out from the crowd?
How do you survive what in the
majority of instances will be multiple layers of screening?
What are the keys to getting
your message through, and winning business from
business owners and top executives?
just 3 of the many important questions you'll have answered
when you log on for this informative What's Working
NOW!/Conference Call University webinar. Join us on April 23
from 11:30 - 1:10 EDT as top B-to-B marketing Pro Spyro
Kourtis, President /CEO of The Hacker Group, reveals...
keys to opening doors and closing deals with business owners
and top executives.
In this fun,
fast-paced, interactive event you'll
find out -
Why it pays
to pay up for good VIP lists -- and where to find them;
also, how to build them yourself
avoid expensive mistakes (you'll see specific examples of
what NOT to do when marketing to business owners and top
high-impact formats are working best today when targeting
high level prospects
How to plan
and execute a profitable executive-level campaign -- from
media strategy to creative
identify the right media mix for your product or service
What we all
have in common with Bill Gates and Warren Buffet and how to
use this commonality to your advantage
ways to make a big impact on high level prospects
more. Plus, your individual questions.
Steal these ideas
Specific case study details and results
to be presented and discussed (and that you can steal from)
How a value-added reseller of
high-tech hardware generated a 5% response -- from top
How a large health plan
provider's major account acquisition program earned a
whopping 15:1 ROI
How a B-to-B ISP slashed their
cost-per-sale by 63% - bringing their customer acquisition
cost down to less than $100 per account
How an HR outsourcing company
targeting CXOs at multi-national companies exceeded its ROI
target with just one deal.
your lead time and cost of sales
As a business-to-business
marketer you know that business owners and top executives hold
the key to jump-starting, accelerating and consummating the
sales process. Get these very important people on your side
early on and you can shift your selling efforts into
overdrive. Slashing both your lead-time and your cost of sales.
(And making yourself look like a hero in the process.)
But as you also know, these VIPs are among the most sought after,
highly targeted and difficult to connect with prospects in the
marketplace. That's why you make it a point to stay up-to-date
on the most cost-effective techniques, tactics and strategies
for winning favor -- AND MEETINGS -- with these top
That's why you don't want to
miss this program.
youâ€™ll uncover five profitable strategies (and lots of
response-producing tactics) for making sure your
executive-level marketing efforts get through, get seen, and
most importantly -- get results.
up-to-date, market-tested approaches to VIP lead-generation
that are working now to multiply leads and sales for such
organizations as AT&T, IBM, Kaiser Permanente,
Liebert Corp., Sage Software and many others. And who did
the The Direct Marketing Association turn to when they
wanted help growing membership? That's right. Spyro Kourtis
and The Hacker Group.
More profitably integrate lead-gen
Plus, you'll get actionable tips on how to more profitably
integrate your front-end lead generation efforts with the way
your sales team sells. These insights alone are well
worth your $119 investment -- which, as always, is backed up
by the What's Working NOW!/Conference Call University better
than risk-free money back guarantee.
informative educational program. If for any
reason you are not completely satisfied
let us know and you'll receive a full, prompt and courteous refund. And you'll get to
keep the complete audio-visual copy of the program along with
all your bonuses:
BONUS # 1: The 10-Letter
Positive Response Customer Retention & Business Development Program - a
$59.95 value, yours FREE.
Developed by Positive Response & What's Working NOW (WWN)
principal and copywriter Ernest Nicastro, this program
includes the heart-warming and well-received Happy Thanksgiving
Letter. (One client liked this letter so much he insisted on
paying Ernest for the rights to use it with his company's employees and customers.)
A $59.95 value, it's yours free when you register for this WWN/CCU training program.
BONUS # 2: Get $10 off any book by
Be among the
first 25 people to register and you'll get $10 off any book by RACOM
Publishing, a leading publisher of today's top marketing
titles, including works by Arthur Middleton Hughes, Herschell
Gordon Lewis, Robert W. Bly, Ruth P. Stevens and many others.
RACOM's titles cover the full spectrum of marketing: branding,
copywriting, customer service, database marketing,
fundraising, internet marketing, marketing strategy, tradeshow
marketing, white paper marketing and on down the line. Within 24 hours of the
event you'll receive a special RACOM Publishing order code.
Using this code online or by phone will trigger your $10
BONUS # 3: Get a free copy of Alan Rosenspan's 101 Ways
To Improve Your Response.
who registers will receive
a free copy of 101 Ways To Improve Your Response,
by Alan Rosenspan. One of the world's top direct marketing
experts, Alan and his agency teams have
won over 100 awards for creativity and results, including 20
DMA Echo Awards.
Exceptional Value: Only $119
For less than 33 cents a day over the course of a year you'll get training that will benefit you and your company for years to come.
And with no planes
to catch and no traffic to fight you'll maximize your
productivity. Plus, within 24 hours of the event you'll be
able to download a complete audio-visual copy of the
presentation, giving you a marketing tool you'll be able to
use over and over again.
to gain and
nothing to lose why wait?
reading and registering. We'll see you online on
About your presenter
As President and CEO of Hacker Group, a subsidiary of IPG,
Spyro Kourtis oversees all strategic planning and operations
of the agency. During his nearly 20 years as a top marketing
professional he has secured and grown relationships with a
significant number of Fortune 500 clients including such name
brand companies as AT&T, AAA, Expedia, IBM, Intel, Microsoft,
MSN, Netflix, Oracle, VISA and Washington Mutual. He is
publisher of High Performance Direct, writes a monthly
column for the Puget Sound Business Journal, and is a
contributing author for Advertising Age, B-to-B
Magazine, DM News and
The Madison Avenue Journal.