Event Date/Time: May 23, 2008
End Date/Time: May 24, 2008
May 23, 2008
South Jersey presents its 7th Annual Sports Extravaganza and Wellness Expo
Sheraton Convention Center Hotel Atlantic City, NJ--- May 23-24, 2008
Â· 2 Day Event May 23-24 2008 Memorial Day Weekend
Â· Free Expo Admission 10am to 6pm up to 10,000 people
Â· Event allows you to experience FREE health screenings, massage therapy, demonstrations, natural
products, healthy & organic food options, along with aromatherapy, and MUCH more!
Â· The 7th Annual (NPC) Natural Physique Championships will be held on Saturday, where you can
compete or attend. Tickets only $10.00 Kids Free
Â· A National Qualifier Arm Wrestling Tournament will be both Days.
Â· Expo booths are available to companyâ€™s who want and need a great way to advertise
Â· Competitions will be on site!
Â· Advice on anything Wellness or Fitness Related will be available!
Â· Product knowledge will be thoroughly given!
Â· Take the plunge and seek out how to change your life for the better, in just ONE day
Below is a statistical look at the 10,000 plus show attendees:
Â· Average Attendee is 25-65 years old
Â· 56% are female and 44% are male
Â· 77% own their own homes
Â· 47% earn household incomes in excess of $95,000
Â· 30% of attendees are in the medical field
Â· 27% of attendees are in the health and fitness field.
Â· 80% plan to make purchases within 3 months of the expo
Â· 84% plan to start a diet or exercise program right away
Â· 75% plan to join a health club or spa
Â· Over 10,000 qualified consumers attend our shows
Â· 78% purchase products or services at the show.
Â· 60% of consumers buy from exhibiting companies after the show
IBP Advertising/Marketing Plan
Â· The Objective
o To advertise for the 7th Annual Wellness Expo, where you can gain the knowledge and information to direct you and your family towards a healthier and happier lifestyle.
Â· The Strategy
o To increase awareness about the rise of childhood obesity in order to fight this epidemic.
o To increase sales
o To advertise for companies, including upcoming products, knowledge, and techniques.
Â· The Execution
o Visit multiple destinations to gather participants/sell booths. To get on radio airtime for participating companies. Rise above amount of attendees/participants from last yearâ€™s event.
o Stress how important oneâ€™s health is, and how this expo is a necessary in fighting childhood obesity, and living better lives.
Public Relations Plan
Â· The Objective
o To promote the 7th Annual Wellness Expo---add in description, by reaching out to the public as well as advertisers/participants.
Â· The Strategy
o Put forth incentives for buying a booth(s).
o Stress the need for attendance
o Plan to reach out to companyâ€™s/gain attention
o Advertise at Jamesâ€™ gym, as well as in Atlantic County, through flyers, emails, intercom and radio messages.
Â· The Execution
o Distribute advertisements around Atlantic City/surrounding areas
o Go door-to-door to sell booths/make aware of event
o If done before March 15th, 10% off booth
o Media Placements
o Run ads in local newspapers
o Make a billboard in April that is displayed on AC Expressway
o Have contest(s) to get people eager to come
o Have motivational speaker dedicate time to help grab attendees.
o Have activities for children, i.e. Virtual Reality, Fun Food Games, free t-shirts with competitions and willingness to live a healthier, better lifestyle
Recommended Media Placements
o Courier Post
o South Jerseyâ€™s local newspaper
o Atlantic City Weekly Online
o Featureâ€™s Jersey Shoreâ€™s most comprehensive casino entertainment, AC shows, dining, night life, and latest events
Â· Press of Atlantic City
o Newspaper in Atlantic City, NJ, covering Atlantic City local news
Â· Fitness Magazine
o Specializes in knowledge about exercise health and nutrition, and helping you live healthier, every day. This would be a great option to use in placing a Wellness Expo in, their goals are the same as our events, and because itâ€™s heavily read.
Â· Business News Program
o Business cards left at local businesses
Press Release Facts
According to the American Obesity Association (AOA), 2005, â€œObesity is a complex, multi-factorial chronic disease involving environmental (social and cultural), genetic, physiologic, metabolic, behavioral and psychological components. It is the second leading cause of preventable death in the U.S.â€ Being overweight or obese increases the risk of many diseases and health conditions, ranging from hypertension, type 2 diabetes, coronary heart disease, stroke, gallbladder disease, Sleep apnea and respiratory problem, and even some cancers. Today, obesity is devastating the lives of more people than imaginable. It has consumed our children, and is quickly taking over our upcoming generations. Obesity in kids is now an epidemic in the United States. The number of children who are overweight has DOUBLED in the last two to three decades; currently one child in five is overweight. Our children are now too, at risk for the diseases like type 2 diabetes that used to only occur in adults. And overweight kids tend to become overweight adults, continuing to put them at greater risk for heart disease, high blood pressure and stroke. Stop quitting your New Years Resolutions and start making a true difference in the life of you and your familyâ€™s. By attending this yearâ€™s Wellness Expo, you can capture valuable information that will lead our generations into a much healthier, happier, and well-balanced lifestyle. The event takes place on Friday and Saturday, May 23-24, 2008. Help Fight Obesity at the Sheraton Atlantic City Convention Center Memorial Day Weekend and change your life for the better in just ONE weekend. This yearâ€™s sports extravaganza and wellness expo will be filled with free medical screening, health services, and merchandise such as sports and fitness related clothing, supplements, as well as games and competitions.
The Sports Extravaganza, which is new JUST this year to the South Jersey Event, will give audiences a taste of high caliber Martial Arts, Weight Lifting, and Physique Competitions. The Expo will educate and motivate visitors to create a healthier lifestyle. While admission is FREE, there is, however, a small fee charged for the Physique show Arm Wrestling and Martial Arts competitions.
For more information call 609-923-2663 and asking for James Jefferson, or go to the website, www.SouthJerseyExpo.com.