DigiGen Malaysia 2008 (DigiGen-M 2008)
Venue: Kuala Lumpur
|Event Date/Time: Jun 30, 2008||End Date/Time: Jul 01, 2008|
|Early Registration Date: May 09, 2008|
The digital generation is not about the birth of a group of people at a specific time in a specific year, but rather a generation who actively live and breathe in the digital world, whereby communication with them is preferred in their own vernacular.
According to Internet World Stats, the internet users in Malaysia represent 60% of the population. The number of internet subscribers in Malaysia is expected to be double by 2012. With an increasing awareness of technology in Malaysia, especially with the set up of a large number of high technology companies, this initiates a bloom in the digital usage in the country. Therefore, the marketers need to pace with the advancement and the trend of the digital generation to bring their businesses into a greater height.
DigiGen Malaysia will take place in Kuala Lumpur, Malaysia from 30th June to 1st July 2008. This 2-day power-packed event will feature presentations made up of case studies and expert knowledge sessions from industry practitioners that had successfully embrace the cutting-edge marketing movement.