Creating a Value Proposition for the Potential Participant and Their Family - Fourth in a Patient Re
|Event Date/Time: Apr 01, 2008|
Building awareness of a new study with potential participants has become more complex. Market research data has shown that many patients will not consider study participation unless the study is endorsed by their family doctor and supported by their family caregiver. Creating documents that patients will read, understand, and share before participating in a trial is important because it is one of the first opportunities the sponsor has to explain the purpose of the trial and convey what they are expected to do and what they will receive in return. Few sponsors or CROs prepare adequate patient education materials for these enfranchised members.