Event Date/Time: May 15, 2008 End Date/Time: May 15, 2008
Registration Date: May 15, 2008
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The must-attend event for marketing professionals in South Florida.


Keynote Speaker, Lois Geller of Mason & Geller

“Creative Breakthroughs.” Breakthrough Creative. Why Now is the Right Time.

Lois Geller will talk about some breakthrough strategic creative approaches, the kind that can make clients nervous … just before they blow the roof off the control package.

Risky creative isn’t at all risky. The only risk is not taking a chance, getting struck in a rut. A little “hands off” forward thinking about what the target audience open will find appealing, compelling and different enough to pay attention to can yield huge results. It takes testing of course, and a deft pro hand at the helm but there has never been a better time than right now to give new and exciting creative a chance. If it doesn’t make you a little nervous, then it isn’t going to give you a breakthrough, isn’t going to make your company stand out from the crowd. Hold onto your hat; this will be fast and fun.

Speaker #2: Scott A. Hemerling of Disney. Disney, The Lion King --- “Marketing a Phenomenon”

Disney’s THE LION KING is one of the most successful stage musicals of all time, having played more than 50 cities in North America in addition to over 10 worldwide productions. Come hear how this award-winning Broadway musical has been marketed, advertised, promoted, and publicized to gross more than $2.2 billion and attract more than 30 million theatergoers around the world.

Speaker #3: Jason Teichman of Affinova. "Getting the Best Response."

The notion of multivariable testing and optimization has gained a lot of buzz in the recent years, culminating the with Google's introduction of the free Google Web Site Optimizer. However there are many methodologies in the market that can be applied to determine which combinations of offers, messages, and products etc will maximize response (e.g., full factorial, partial factorial, evolutionary, optimal design, etc). Depending on which approach is used and in what context it is applied the results and impact on the business can be dramatic (sometimes in a good way, sometimes in a bad). Learn how each of the 3 most common approaches to multivariable testing work, and discuss their optimal use cases and when not to use them.

Jason Teichman leads the Online Group at Affinnova (www.affinnova.com). For the past 8 years Affinnova has worked with many of the world’s leading marketers including Wal-Mart, Intuit, Microsoft, Travelers, Staples, etc to determine which offers, message, content, etc will maximize response (both online and off-line). They were named 2007 Wal-Mart marketing supplier of the year.

Speaker #4: Ron Brauner of Assurant. "Leveraging Direct for B2B Success"

Discover why direct marketing is the secret weapon in B2B selling. Find out how to use proven direct response strategies to enhance your lead generation and sales processes. Actual B2B case studies demonstrate best practices for integrating direct marketing into your sales cycle ... And how to avoid costly mistakes.

Registration Check-in, Networking, and Continental Breakfast Begin at 8:00 am 9:00 am. Program begins at 9:00am and concludes 1:45 pm.

Members $74, Non-Members $89

Admission includes access to all speakers, full lunch buffet and all snack breaks. SIGN UP NOW!

Westin Hotel
400 Corporate Drive
Fort Lauderdale, Florida
United States


400 Corporate Drive
United States