Integrated Marketing Conference (IMC5)

Venue: Pan Pacific Hotel

Location: Singapore, Singapore

Event Date/Time: Jul 14, 2008 End Date/Time: Jul 14, 2008
Early Registration Date: Jun 11, 2008
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Marketers today are racing to keep up with customers’ usage of online channels at a time when media is becoming increasingly fragmented. They are stumped when it comes to recognising and assigning resources towards the most effective channels, not knowing how and which channel mix to best implement.

Are you able to integrate the appropriate offline and online mediums synergistically to achieve a uniform message for your customers? Are your campaigns targeting customers at the right place and time? Do you know what, or even how, to measure the returns from your marketing initiatives?

This 1-Day Power-Packed Conference on ‘Integrated Marketing’ brings together a multidisciplinary team of seasoned experts to empower you with the essential “What” and “How” to integrate your marketing communications effectively for building up brand awareness, customer relevance, sales and service excellence. You will acquire the right skills to generate measurable results that will greatly boost your ROI by harnessing the full potential of your marketing mix in a cost-effective way.