Buttressed by the strong growth in Asia post-2003 led by China, India, Vietnam and Singapore, many economic experts have already identified Asia as the new engine of growth to power the world’s economy in the new Pacific Century. For many Western businesses, the need to be in Asia is a “given” in this age of globalisation. For Asian businesses, going global on the other hand is no more a question of, “Should we?” - it is almost an axiom that if one does not take one’s product to sell abroad, the global players will bring theirs into your home market … in other words, the world is right here in Asia!

Competing with the world players in any sector is no more a matter of choice.

Are you constantly finding it a daunting challenge establishing markets in Asia? Do you find it hard to select and motivate your distributors due to the lack of understanding of cross-cultural differences? Are you frustrated with working so hard but not getting the result or worst, not getting the expected result owing to geopolitical reasons beyond your control influencing the markets?

With the workshop leader’s deep understanding and experience in Strategic Distributor Management, this 3-Day hands-on workshop aims to equip you with invaluable market knowledge, tools and workable tips to enter into the competitive Asian markets. Packed with real life case studies, in-depth sharing of insights and techniques, this practical workshop will help you avoid the pitfalls in distributor management and deliver your expected performance.