Event Date/Time: Nov 17, 2008 End Date/Time: Nov 19, 2008
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Description

Sports Sponsorship ROO
Combining Research & Sponsorship Resources To Achieve Optimal Return & Activation

*The only agnostic event in the industry.
**A complete and total content focus on ROO.
The only event that combines insight from *Research and Sponsorship executives in evaluating sports sponsorship.

Sports Sponsorship ROO provides:
1.In-depth analysis of current trends in metrics and how sponsorship executives are using building effectiveness models to calculate return on investment and return on objective

2.Case studies from industry leaders showing new ways to engage with the consumer, giving them a memorable experience so they can be a brand ambassador

3.Detailed examples of ways to balance communications and investment in a sport’s core fan base with the potential growth audience

4. Examples of ways in which taking out exclusive contracts in a less cluttered landscape adds enormous value to in-game exposure

For additional information, please email us at sportssponsorship@wbresearch.com, Phone 1.888.482.6012, Fax 1.973.256.0205

Venue