Marketing to Hispanic Students: Speaking to the Heart as well as the Intellect

Venue: online

Location: online,

Event Date/Time: May 25, 2010 End Date/Time: May 25, 2010
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Description

Marketing to Hispanic Students: Speaking to the Heart as well as the Intellect May 25th, 1:00-3:00pm EDT online webinar Host: Innovative Educators NOTE: Payment is not required prior to event date. The recording is always included and is accessible for one full year. OVERVIEW Marketing to Hispanics is complex, but not complicated. In this webinar you will learn about the cultural and linguistic nuances that can make the difference between just marketing to Hispanics and effectively transcending your brand/institution into the Hispanic market. Learn how to avoid the common marketing pitfalls and mistakes that can impede your success in attracting qualified students. Participants will learn how to communicate effectively with the Hispanic Market. Participants will also learn how to go beyond translation and begin to effectively "transcreate" a marketing strategy in order to communicate in a culturally and linguistically relevant manner to all parents and prospective students. OBJECTIVES * Identify the cultural/linguistic nuances that affect your marketing plan * Avoid common marketing pitfalls when marketing to the Hispanic population * Attract qualified students by going beyond simple translation of current marketing campaigns * Consider that you are marketing to both Hispanic students and their parents and discuss how this affects your campaign * Create a unique marketing strategy for targeting Hispanic students WHO SHOULD ATTEND? Marketing Directors and Staff, Enrollment Management Professionals, anyone involved in your institutions marketing efforts WHO IS THE SPEAKER? Hector A. Bauzá is a native of Puerto Rico. He has been Vice President and Account Director for Saatchi & Saatchi - Puerto Rico, Vice President for Natcom Sales - Latin America, Vice President of Marketing for Ponce Lions Baseball Club (owned by the Florida Marlins), and the General Manager at acclaimed radio stations in Orlando and Tampa, Florida. Hector has national account experience with Amigo Supermarkets (second largest supermarket chain in Puerto Rico), InterAmerican University (largest private University in Puerto Rico), Isuzu, Arrow Air, Buena Vision Cable System, Universal Studios, and Disney Parks in Florida. He is President and CEO of Bauzá & Associates, a full service integrated marketing agency with offices in Western Massachusetts, Boston, New Haven, CT and Puerto Rico. Bauzá & Associates currently serves fifteen local, regional and national brands. Mr. Bauzá serves on the boards of the Pioneer Valley chapter of United Way, Pioneer Valley Planning Commission (Board Member and Trustee), Plan for Progress, and the UMass Amherst Fine Arts Center. Enquiries: pam@ieinfo.org

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