THE 2ND ANNUAL Loyalty Programmes China 2008

Venue: Pudong Shangri-la Hotel Shanghai

Location: Shanghai, China

Event Date/Time: Sep 03, 2008 End Date/Time: Sep 05, 2008
Report as Spam


Building the best Loyalty Programme for your organization to boost profitability from your
spending customers!
With 1.3bn population and a rapidly growing affluent middle class in China, businesses which can build a
loyal customer base will stand to reap long term dividends. Coupled with rising competition from me-too
and copy cat products, how can leading brands like yours retain its customers?
Retaining and increasing your following of profitable customers is the ultimate aim of any organization. In
an increasingly competitive marketplace, customer loyalty and retention is only achieved when a company
exceeds its promises to its customers.
Attend this event to address the main challenges in establishing and implementing customer loyalty
programmes to add value and sustainable revenue to your business.

Featuring case studies and analysis from:
• Alice Au, Director of Customer Relationship Marketing
and Partnerships, Langham Hotel Group
• Argha Sen, Marketing VP, Toys R Us
• Ben Cavender, Senior Analyst, China Market Research
• Bob Gilman, CEO, Pinpoint International
• Gary Chu, Vice President, Arvato Services (China)
• George Dai, Head of Customer Service, Ctrip
• Henry Winter, Founder and CEO, Smart Club
• Jin Yingjie, Loyalty Programme Director, Air China
• Josef Mueller, Managing Partner, China Retail Practice,
• Li Chao, Cooperation Manager of King Club, Shenzhen
• Kevin Yeow, General Manager, China, ICLP
• Ling Hai, Head of Partnership Business, Bank of
Communication Pacific Credit Card Centre
• Lydia Wang, Loyalty Marketing Manager, Shanghai
• Olive Zhang, Associate Director, Nielsen
• Sampson Lee, President, GCCRM


33 Fu Cheng Lu, Shanghai 200120, China