National Conference on Managing Customer Loyalty 2008 (MCL2008)

Venue: Conference Hall

Location: Mullana- Ambala, Haryana, India

Event Date/Time: Sep 26, 2008 End Date/Time: Sep 27, 2008
Registration Date: Sep 26, 2008
Early Registration Date: Aug 31, 2010
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Description

FOURTH NATIONAL CONFERENCE
ON
MANAGING CUSTOMER LOYALTY






September 26-27, 2008

Organised by

MM INSTITUTE OF MANAGEMENT
Maharishi Markandeswar University
(Deemed University Under Section 3 of UGC Act)
MULLANA (AMBALA) HARYANA
Tel: 01731-304100Fax: 01731-304111
Mobile : 9896989571
Email loyalty_conference2008@yahoo.com
bhavet_mmim@yahoo.co.in







INTRODUCTION


Marketers are treading on slippery grounds. Maintaining differentiation is a major cause for concern. Quality once used to be a powerful differentiator. Firms used quality to develop edge over rivals. Not any more. Quality is a common denominator. It has become less effective in preventing customer switching. The same is the case with weakening loyalty. Erosion customer loyalty has become one of the serious concerns for the marketers.

The loyal customers allow marketers to reap the advantages of customer retention. Loyal customers are less likely to engage in an information search and exhibits less openness to information that extols rival offerings. The proposed Conference is being organized by MMIM aims at finding the amicable solutions to these issues.




OBJECTIVE OF THE CONFERENCE

To provide platform to the prominent academicians, executive and students to discuss various issues related to managing customer loyalty PAPER SUBMISSION

Authors are invited to submit detailed abstracts(up to 2 pages,single spaced, A4 sans-serif font, 12 point size 1 inch margins on all sides, APA style in all other aspects) in either openoffice.org(.odt/sxw),microsoftword(.doc), portable document format (.pdf) or generic rich text format(.rtf). The abstract may be sent as an email attachment to loyalty_conference2008@yahoo.com Selected paper will be invited for presentation in conference and published in Conference Proceedings .


CONFERENCE FEE & REGISTRATION:

Registration fee is Rs 500/- for each participant which may be sent by Demand draft in favour of Director MMIM Mullana, Ambala. The last date for registration is September 26,2008.















ABOUT THE INSTITUTE :

The institute came into existence in 2003. It is affiliated to Maharshi Markendeshwar University and duly approved by AICTE . M M Institute of Management aims at attaining and maintaining its position among the top b-school of the country. Further, its mission is to inculcate in budding manager the attitude of constant achievement and inner strength with feeling of humanity so that society in general and business community in particular may value their contribution.



PROPOSED THEMES

The MMIM Conference on theme Managing Customer Loyalty invites submission of papers both conceptual and empirical consistent with.A few topics are listed below to act as guideline
• Understanding Loyalty
• Customer Satisfaction
• Developing and Maintaining Loyalty
• Data Mining
• Relationship marketing : winning & Keeping Customers
• Hospitality Management
• Customer relationship management
• Creating Customer Value
• E- Business
• Retail Management

Venue

M.M. University
Haryana
India
MORE INFO ON THIS VENUE

Additional Information

PROGRAMME September 26, 2008 Registration 9.00 AM Inaugral Session 10.00 AM Lunch 01.15 PM Technical Session- I 02.00 PM Tea 03.30 PM Technical Session- II 03.50 PM September 27, 2008 Technical Session III 10.00 AM Tea 11.30 AM Lunch 01.15 PM Valedictory Function 02.00 PM ORGANIZING COMMITTEE Chief Patron: Shri Tarsem Kumar Garg Chancellor, M.M. University, Mullana Conference Chairman: Prof. Sanjiv Marwah Director, M.M. Institute of Management Conference Co-Chairman: Prof. Anand Kumar Singh Convener: Dr.Anil Chandok Organizing Secretary: Prof. Bhavet Garg Organizing Members: Prof. Ashutosh Mathur Prof. Jaswinder Singh Ms.Ruhi Mittal Dr. Shamsher Singh Dr. Swati Sharma Ms. Monika Gupta Ms.Rashmi Garg Mr. Jaspal Singh N O M I N A T I O N F O R M Name ______________________________ Programme Title: National Conference on Managing Customer Loyalty 2008 Residential Non -Residential Male Female Age Address for communication ________________________________________________________ ______________________________________________________________________________ _____________________ City ________________________ PIN Phone (O) ______________(R) ________________Fax _____________ Mob: ________________ e-mail ______________ Name of Institution/Organization____________________________________________________ Designation ____________________________________________________________________ Highest Qualification_______________________Other Qualifications ______________________ Tittle of the paper D D No. ___________________ Drawn in favour of Director, MM Institute of Management Mullana ( Ambala ) payable at Ambala / Mullana is enclosed. ________________________ Signature of Participant STAMP Please mail it to: Dr. Sanjiv Marwah Conference Chairman MM INSTITUTE OF MANAGEMENT MAHARISHI MARKENDESHWAR UNIVERSITY (Deemed University Under Section 3 of UGC Act) MULLANA (AMBALA) HARYANA

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