The Premier Bio/Pharmaceutical Conference on Emerging Media Integration Techniques for Consumer-Focu

Venue: Philadelphia

Location: Philadelphia, United States

Event Date/Time: Jun 23, 2008
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Pharmaceutical companies are continually looking for ways to stand out and avoid becoming irrelevant in a consumer-empowered marketplace. With the continued growth of Web 2.0 (interactive online patient-patient information sharing), development of emerging technologies in the mobile space and consumer attitudes towards pharmaceutical branded, drug-specific websites, it is becoming critical for pharmaceutical companies to be engaging, consistent and interactive with messaging. With so many media outlets and marketing channels available, how do marketers decide which are best based on target market, size, cost efficiency and impact?
Hear from marketing and media industry experts on best strategies for adoption, implementation and measurement of emerging media channels in consumer-focused marketing.
Topics to be discussed include:
• The next wave in integrated media – What is in the marketing pipeline?
• Demographic specific learning preferences
• Finding the Mix – Learning to balance traditional and non-traditional marketing strategies
• Integration strategies for emerging media channels in:
* Social networks and blogs
* Branded content and behavior targeting
* Mobile marketing and shortcodes
* Unbranded consumer disease awareness campaigns
* Patient-to-phyisican relationship building
• Measurement metrics for judging success and channel impact
PLUS! Take your campaign from a monologue to a dialogue approach – Hear from the Patient Blogger on understanding how to become part of the patient to patient conversation and take your campaign from a monologue to dialogue approach.