The Premier Bio/Pharmaceutical Conference on Emerging Media Integration Techniques for Consumer-Focu
|Event Date/Time: Jun 23, 2008|
Hear from marketing and media industry experts on best strategies for adoption, implementation and measurement of emerging media channels in consumer-focused marketing.
Topics to be discussed include:
â€¢ The next wave in integrated media â€“ What is in the marketing pipeline?
â€¢ Demographic specific learning preferences
â€¢ Finding the Mix â€“ Learning to balance traditional and non-traditional marketing strategies
â€¢ Integration strategies for emerging media channels in:
* Social networks and blogs
* Branded content and behavior targeting
* Mobile marketing and shortcodes
* Unbranded consumer disease awareness campaigns
* Patient-to-phyisican relationship building
â€¢ Measurement metrics for judging success and channel impact
PLUS! Take your campaign from a monologue to a dialogue approach â€“ Hear from the Patient Blogger on understanding how to become part of the patient to patient conversation and take your campaign from a monologue to dialogue approach.