2nd Annual Bio/Pharmaceutical Electronic Health Records and Data Summit

Venue: Philadelphia

Location: Philadelphia, United States

Event Date/Time: Jun 26, 2008
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On almost a daily basis we see stories in the media expressing concerns about the industry’s use of traditional data sets while at the same time the “wiring” of American medicine is underway. We have seen a new approach in the effort to encourage physicians to “get wired” in the form of calls for mandatory use of electronic prescribing. There has also been ongoing debate on who should control access to electronic medical information. None of these issues will be easily resolved, yet all will impact the bio/pharmaceutical industry’s ability to use HIT to help address business challenges.
These new trends in information capture and use make it essential for industry executives to have a clear understanding of both the opportunities and the risks facing them. Bio/pharmaceutical companies and the firms that now help to supply them with the information, need to develop a deeper awareness of new developments in this area.
Attend this in-depth forum to discuss a wide array of insightful and interesting topics on recent innovations within information capture, data aggregation and secondary data use in almost every aspect of the industry’s business model including market research, promotion, health economics, clinical research and much more!