Leadership Summit on Evolving the Pharma Sales Model

Venue: Philadelphia

Location: Philadelphia, United States

Event Date/Time: Sep 08, 2008
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Access to physicians through traditional means is becoming more and more limited, forcing sales teams to create new strategies to augment or replace part of the sales force, as well as tighten their sales process. The industry is forced to evolve its sales model to adapt.
At CBI’s Leadership Summit on Evolving the Pharma Sales Model, interact with industry peers and hear innovative methods being used to extend reach and interaction with physicians using alternative channels and new technology.
Topics to be discussed include:
• Strategic Physician Targeting
• Applying Longitudinal Patient Level Data to Sales Operations
• Measuring SFE in Current Operations
• Employing Rep-Facilitated E-Detailing Plans
• Utilizing Virtual Reps
• Deploying Super Reps in the Field
• Determining Effective Compensation and Incentive Plans