CBI’s Inaugural West Coast Medical Device and Bio/Pharmaceutical Commercialization and Product Lau

Venue: San Diego

Location: San Diego, United States

Event Date/Time: Sep 22, 2008
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The program highlights critical launch success factors that can be used as a benchmark for future strategy formulation. The case examples analyzed in this conference help our delegates minimize the set-up time and costs of experimentation by learning from today’s industry leaders. The program enables marketers to determine how to position a new product for launch from immature, through to mature therapeutic markets, generating higher profits and greater market presence. This program will take a case study approach, where a group of experienced executives present a case study and discuss their perspectives on how to successfully launch the product.

Hear Unique and Dynamic Approaches to:

Reimbursement and access strategy for launch
Leveraging market research to link price and value propositions
Utilizing opinion leader strategies for maximizing the impact of a new product launch
Changing physician prescribing behavior in an established disease state
Launching a product into a crowded marketplace
Commercializing a product under a co-promotion agreement.